Recruit Backers and Reach Your Funding Goal.
We create persuasive crowdfunding videos that turn landing page visitors into backers.
Funding Drives Growth. Your Landing Page Video Drives Funding.
Backers decide in seconds whether your product is worth believing in. If your message misses, they leave. Do not give them a reason to.
Your audience must instantly understand what you offer, who it is for, and why it matters. When used correctly, video can increase trust and conversions by 30 to 50 percent. By learning the right way to create video, you gain the ability to:
Produce a Video That Turns Viewers Into Backers.
Attract the funding you need to scale with confidence.
Turn your audience into a loyal community that actively supports your mission.
Establish you as a trusted thought leader in your industry.
Why Rhetorical Video Works.
Create Your Landing Page Video from the Ground Up.
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Main Campaign Video
Your Primary Funding Engine
This is the video at the top of your crowdfunding page and the single most important asset in your campaign. It introduces your problem, presents your solution, and invites backers into your mission.
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Founder Story Video
Your Trust and Belief Builder
Backers do not just fund products. They fund people. This video tells your story as the founder. Why you started, what you have overcome, and what is at stake. It builds emotional connection, credibility, and leadership presence.
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Proof Video
Your Risk Reducer
Once belief is formed, backers look for proof. This video shows your product in real use, demonstrates how it works, and removes doubt from the buying decision. It turns emotional interest into logical confidence
Reach Your Funding Target in 3 Simple Steps.
Connect with a video specialist and develop your appeals.
Turn those appeals into a strong script and funnel strategy.
Produce your video and hit your funding goal.
Launch Your Product With A Video Built To Attract Funding.
Launching a product is personal, but success in crowdfunding comes down to communication.
You may have a great idea, but if people do not clearly understand what your product is, who it is for, and why it matters, they will not back it. This is where most campaigns struggle. Not because the product is weak, but because the message is unclear.
At ProductStory Media, we help founders communicate clearly through story driven crowdfunding videos built to earn trust and drive action. We focus on turning viewers into believers and believers into backers.
We use the principles of the Rhetorical Triangle, a proven persuasion framework built on Ethos, Pathos, and Logos. This allows you to communicate your vision with clarity, emotion, and credibility, the three elements required for real belief and real funding.
Based in New York City, we specialize in Kickstarter and product launch video production designed to move people to action, whether that action is backing your campaign, joining your community, or believing in your brand.
Your idea deserves more than a good looking video. It deserves a clear, persuasive message that builds belief.
Frequently asked questions
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It’s the original name we started with when we were focused on making indie films—before we transitioned into brand storytelling and became ProductStory Media.